Spotlight On with Josh White, Co-Founder & CEO of Cano Water

In this episode of Spotlight On, Josh White, Co-Founder & CEO of Cano Water discusses his mission to combat plastic pollution. Inspired by a trip to Thailand, Josh and his friends created a sustainable water brand using aluminium cans.

The discussion explores the rewards of building a business with a strong environmental focus and how Cano Water has sold over 40 million cans while staying true to its values. Josh highlights the importance of team building, mentorship, and setting boundaries in the fast-paced world of entrepreneurship, along with the resilience needed to navigate a competitive market. 

Here, Josh shares the transformative impact of setting boundaries and believing in your vision, and we hear how Cano Water navigates the complexities of balancing profit with purpose. 

Chapters

• 0:07 Creating Cano Water
• 13:43 Entrepreneurial Growth and Resilience
• 25:05 UK Perception of Disruptive Ideas